diff --git a/README.md b/README.md
@@ -1,14 +1,14 @@
CommonMark
==========
-CommonMark is a [specification of markdown syntax][the spec],
+CommonMark is a [specification of Markdown syntax][the spec],
together with BSD3-licensed implementations (`stmd`) in C and javascript.
The implementations
-------------------
The C implementation provides both a library and a standalone program
-`stmd` that converts markdown to HTML. It is written in standard C99
+`stmd` that converts Markdown to HTML. It is written in standard C99
and has no library dependencies. (However, if you check it out from the
repository, you'll need [`re2c`](http://re2c.org) to generate
`scanners.c` from `scanners.re`. This is only a build dependency for
@@ -30,7 +30,7 @@ this.)
[The spec] contains over 400 embedded examples which serve as conformance
tests. To run the tests for `stmd`, do `make test`. To run them for
-another markdown program, say `myprog`, do `make test PROG=myprog`. To
+another Markdown program, say `myprog`, do `make test PROG=myprog`. To
run the tests for `stmd.js`, do `make testjs`.
[The spec]: http://jgm.github.io/stmd/spec.html
@@ -38,11 +38,11 @@ run the tests for `stmd.js`, do `make testjs`.
The spec
--------
-The source of [the spec] is `spec.txt`. This is basically a markdown
+The source of [the spec] is `spec.txt`. This is basically a Markdown
file, with code examples written in a shorthand form:
.
- markdown source
+ Markdown source
.
expected HTML output
.
@@ -55,7 +55,7 @@ The spec is written from the point of view of the human writer, not
the computer reader. It is not an algorithm---an English translation of
a computer program---but a declarative description of what counts as a block
quote, a code block, and each of the other structural elements that can
-make up a markdown document.
+make up a Markdown document.
Because John Gruber's [canonical syntax
description](http://daringfireball.net/projects/markdown/syntax) leaves
@@ -64,13 +64,13 @@ making a large number of decisions, many of them somewhat arbitrary.
In making them, I have appealed to existing conventions and
considerations of simplicity, readability, expressive power, and
consistency. I have tried to ensure that "normal" documents in the many
-incompatible existing implementations of markdown will render, as far as
+incompatible existing implementations of Markdown will render, as far as
possible, as their authors intended. And I have tried to make the rules
for different elements work together harmoniously. In places where
different decisions could have been made (for example, the rules
governing list indentation), I have explained the rationale for
my choices. In a few cases, I have departed slightly from the canonical
-syntax description, in ways that I think further the goals of markdown
+syntax description, in ways that I think further the goals of Markdown
as stated in that description.
For the most part, I have limited myself to the basic elements
@@ -80,17 +80,17 @@ right before considering such things. However, I have included a visible
syntax for line breaks and fenced code blocks.
In all of this, I have been guided by eight years experience writing
-markdown implementations in several languages, including the first
-markdown parser not based on regular expression substitutions
+Markdown implementations in several languages, including the first
+Markdown parser not based on regular expression substitutions
([pandoc](http://github.com/jgm/pandoc)) and the first markdown parsers
based on PEG grammars
([peg-markdown](http://github.com/jgm/peg-markdown),
[lunamark](http://github.com/jgm/lunamark)). Maintaining these projects
and responding to years of user feedback have given me a good sense of
-the complexities involved in parsing markdown, and of the various design
+the complexities involved in parsing Markdown, and of the various design
decisions that can be made. I have also explored differences between
-markdown implementations extensively using [babelmark
+Markdown implementations extensively using [babelmark
2](http://johnmacfarlane.net/babelmark2/). In the early phases of
working out the spec, I benefited greatly from collaboration with David
-Greenspan, and from feedback from several industrial users of markdown,
+Greenspan, and from feedback from several industrial users of Markdown,
including Jeff Atwood, Vincent Marti, and Neil Williams.